There are almost 4 billion people on social media, and that number continues to grow every year. This means that regardless of what industry your company is in, your customers are using social media on a daily basis. It is important that you keep them engaged and connected to your brand so that you’re always their first option. Why not put your brand in front of where they’re already scrolling?

Similarly, if your company is offering a beneficial product or service, then there are people searching for it. Make sure you have a presence online to meet them in their search! We mentioned above that our search engine marketing services help you appear first in the search results on search engines like Google. Well, social media platforms like Instagram are starting to have their own SEO processes as well! For example, you can now optimize your Instagram account so that it appears for search terms that are relevant to your business (and we’re not just talking about hashtags or location tags, we’re talking about regular search queries in the search bar!). Additionally, if someone does click to your website from a search query on Google or Instagram or anywhere else, social media can be used to retarget that traffic and get them back to your website again and again until they convert. Overall, our social media management service will help your business to utilize social media effectively and generate new leads and sales.

And you need to listen! Your customers are talking on social media and you want to engage, be a part of the conversation and respond. Whether your page is receiving direct comments and messages, or there is a general conversation being had around the products and services you provide, you want to be on top of it. Our social media management services focus on highlighting the positive aspects of what your company has to offer, responding quickly and effectively to any direct messages you receive (both positive or otherwise) and sparking conversation where relevant to better increase your engagement! The more touchpoints you can create with someone online, the more likely you are to foster brand recognition and convert them into a customer later on.

77.6% of small businesses have said that they use social media to promote their businesses. Chances are if you are not using social media to effectively reach and convert your target audience, your competition is. The problem is that most business owners and startups do not have time to manage all of their social media channels. Or, if they do, they don’t always know the best strategies to utilize to come out ahead of their competition. You don’t want to just “be on social media” for the sake of being on it. You want to implement a strategy that’s specific to your business! That’s where we come in. Our expert marketing team has the know how to do all the heavy lifting for you and propel you ahead of your competition.