A social media strategy is a plan that outlines your social media goals, the tactics used to
achieve them and metrics tracked to measure performance. Your strategy doesn't need to be complicated. What you want
is a simple and specific plan with meaningful measurables.
More than half of the world’s population now have at least one active account on social
networks. So it’s safe to assume that your target audience are on these single platforms too and are probably interacting
with businesses like yours. That’s why if your brand still doesn’t implement a social media marketing campaign, then what’s
stopping you?
As a regular social media user, you’ve surely stumbled upon content and ads from different
businesses. From B2C brands, ecommerce stores, local shops, service-based businesses, B2B companies, to non-profit
organizations- small business owners all around the globe are investing in these social media channels. And it’s all
because they know it works.
We’ve seen how social media marketing does wonders for businesses and we have the skills to
do it for your brand too. But a frequently asked question is, are you ready to take your social media management to the next
level?
Our Social Media Management Services Include
Social Media Manager
Account Manager
No Longterm Contracts
24/7 Analytics
Custom Content Creation
Pre-approved Content
Let’s Get Back To The Basics
Social Media In Today’s World
Social media has taken the world by storm since its original creation. The amount of social media
users has risen up to over 4 billion (which will be double what it was in 2015!). On average, people have at least 8
different social media accounts and they don’t just have them, they’re using them! Big platforms like Facebook saw well
over half of their monthly users using Facebook daily in some of the latest data. The volume of people using social
media, however, is not the only thing that’s changed.
The way people use social media has changed as well! It was originally created as a way for
friends and family to communicate and socialize online, but it has become so much more than that. In today’s world,
yes the main use remains to be interacting with friends and family, but it’s also an opportunity for brands and
consumers or leads to connect. Listen to these recent statistics. 71% of consumers who had a positive social media
experience with a brand were likely to recommend it to other people, and 21% of consumers are more likely to buy from
brands that they can reach on social media. Social media platforms have started doubling as ecommerce platforms
and/or as a major step in your marketing funnel for building connections.
So if you’re new to social media, what you need to understand as a business owner is that at its
core social media is a place for people to connect with friends, family and brands alike. And as it continues to grow at
an explosive rate you’ll want to take advantage of it for your business. That’s where social media marketing services
come in.
What Is Social Media Marketing?
Social media marketing is the use of social media to increase brand awareness, build a
targeted following, drive website traffic and ultimately increase your sales. Social media marketing for small
businesses and entrepreneurs gives them the ability to establish their brand and online presence on platforms where
their target audience is already scrolling.
All of that sounds pretty good right? So where do you start? Well, some of the social media
platforms you can use to do this are Facebook, Instagram, Twitter, LinkedIn and Pinterest.
The important thing to know is that there are two parts to social media marketing: organic social
media management, which you will read about on this page and paid social media advertising services which you can click
there to read more about.
The way to best decide how to go about your social media marketing plan is to first decide
what your business goals and marketing goals are and what you would like to get out of social media marketing. So
let’s talk a little more about that below.
How Can A Social Media Marketing Campaign Help My Business?
A social media marketing campaign helps you put strategic social media content and/or
social ads in front of your targeted audience. This gives your business valuable, extensive and targeted exposure.
The Difference Between Social Media Marketing & Digital Marketing In General?
We get this question a lot! The short answer is that social media marketing is one of the
services that falls under the umbrella of digital marketing services.
Digital marketing is a term that encompasses all of the many different digital marketing
methods you can execute including social media marketing, short video management, PPC (pay-per-click) ads, email
marketing, and more.
So as you can see, social media marketing is just one working component under a bigger
digital marketing strategy. That’s why we are a full-service agency that offers social media marketing in addition to
the other services listed above. This is because you want your social media efforts to be in support of and supported
by all of your other digital marketing efforts.
Is Being Active On Social Media Platforms Important To Your Business?
If you have been using social media for a while now, you’ve probably seen and interacted
with a business page’s post or ad- especially if it was a brand you like! Your target audience is no different. They
like engaging with brands they favor and trust. But how do you create that brand-consumer trust?
That is where social media marketing, or also commonly known as SMM promotion, comes in.
This specific digital marketing method aims to increase brand awareness and establish brand trust by building a solid
social media presence for your brand. But really, how important is a social media for a business like yours? Let’s
check out these statistics.
Our Proven Effective Social Media Marketing Process
Assign A Dedicated Social Media Account Manager To Your Account
You will be assigned a dedicated social media account manager to develop your strategy and
execute it. This person will learn your business and be your primary contact. You will be able to communicate with your
social media manager daily via email or schedule a call at a time that is convenient for the both of us.
Develop A Social Media Strategy That Is Specific To Your Business
The first step we will take with your social media campaign is to perform research and
develop your strategy. We will do a competitive analysis, develop a buyer’s persona, and define an effective content
strategy. We will also develop advertising strategies and funnels for your social campaigns to show you the roadmap to
success.
Develop Engaging Content Calendars And Posts
Once you agree on the social media strategy we develop, we will start execution. We will
develop social media posts that are unique to your brand. For quality assurance, this content can be prepared in a
monthly content calendar. You will have an opportunity to review and approve before anything goes live on your social
media profile.
Reporting And Communication
Your social media manager will prepare monthly reports for you to review. You will also
have 24/7 access to our reporting software to view your campaign’s real-time progress. In terms of meetings, we can
schedule weekly, biweekly, or monthly meetings to discuss progress.
Growth Optimization And Daily Maintenance
Our social media marketing services include daily management and growth optimization. We
monitor all social media activity (comments, messages, and reviews), and aim to respond within 24 business hours. In
addition, we will use organic tactics (hashtags, following, contests, etc.) to grow your social media channels.
Why Choose Our Social Media Marketing Services
There are no surprises
Everything is run by you first. We mutually agree on social media strategy and you can
approve all deliverables. You will be able to work with us in a seamless manner that requires very little effort from
your side.
Get more for your money
Spending your entire budget on a social media agency is like buying a car without gas. We
don’t want you to pay us a high retainer. We’d rather you pay us for the true cost of the service and spend any additional
budget in paid advertising. This will help us, help you.
Low risk contracts
Social media agencies like ours are backed with high integrity and want to earn your
trust through providing great work. Our social media marketing services are proven to generate positive results for
our clients in various industries.
